Berkeleyside: Berkeley bids for second Lab campus fly under the radar, July 15, 2011


Richmond is pulling out all the stops in its bid to persuade the Lawrence Berkeley National Lab to build its second campus there. A full-blown, city-sponsored advertising campaign includes a billboard on I-80, lawn signs for residents’ front yards and “Richmond (Heart) LBNL” buttons available for all to wear.

Alameda, another bidder for the site, has put $20,000 behind a “Let’s put the (Alameda) Point to work” campaign.

Three Berkeley sites are also on the Lab’s shortlist of six — but if there’s a Berkeley welcoming committee, it’s certainly not making its efforts very visible.