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ALAMEDA -- Better marketing to realtors and using existing business to attract new tenants can help generate jobs at the former Alameda Naval Air Station as the area is redeveloped, according to a study the Planning Board reviewed on Monday.

The study, which will next be reviewed by the City Council, also found that parceling out the 918-acre site into separate areas could help focus redevelopment efforts by creating a sense of place, helping make it more attractive to someone launching a business.

The U.S. Defense Department awarded the city $225,000 to draft the strategy in September last year, which in turn led city officials to contract with Keyser Marston Associates, a real estate advisory firm that has worked on redevelopment at the former Hamilton Air Force Base in Novato and at the former Fort Ord in Monterey.