Excerpt:

Richmond is pulling out all the stops in its bid to persuade the Lawrence Berkeley National Lab to build its second campus there. A full-blown, city-sponsored advertising campaign includes a billboard on I-80, lawn signs for residents’ front yards and “Richmond (Heart) LBNL” buttons available for all to wear.

Alameda, another bidder for the site, has put $20,000 behind a “Let’s put the (Alameda) Point to work” campaign.

Three Berkeley sites are also on the Lab’s shortlist of six — but if there’s a Berkeley welcoming committee, it’s certainly not making its efforts very visible.