Excerpt:

1.1. Purpose of the Plan
This Transportation Demand Management (TDM) Plan is a tool and a resource for existing and future
development on the former Alameda Naval Air Station (Alameda Point) at the western end of Alameda. The
Plan defines a procedure for implementing strategies and measures designed to reduce automobile travel,
particularly single-occupant-vehicles (SOVs), generated by development within Alameda Point.
The need to reduce automobile travel is instinctual to those who reside and work in the island community of
Alameda. With its limited access to the mainland, Alameda has little capacity for growth and economic
development without addressing the associated traffic issues. It is also necessary for regulatory reasons
including:

1) to comply with the policies of the General Plan to reduce automobile trips by shifting travel to other
modes of transportation to maintain and improve the quality of life enjoyed in Alameda;

2) to mitigate the potential traffic-related impacts on local and regional transportation systems as
required under the California Environmental Quality Act (CEQA) and identified in the Environmental
Impact Report (EIIR) certified for Alameda Point (February 2014); and

3) to help achieve the Bay Area’s goal for reducing greenhouse gas (GHG) emissions as required under
SB 375 by developing Alameda Point as a walkable, transit-oriented, "complete community"
requisite of Alameda Point’s designation as a Priority Development Area (PDA).

Ultimately, the strategies recommended in this Plan need to successfully change human travel behavior. Not a science, but an art that uses combinations of incentives, disincentives, convenient and high quality services, and skillful education, marketing, and promotion that results in a paradigm shift about the sustainability of our pattern of development and associated travel habits. Changing human behavior also requires time and funds, so this Plan addresses phasing and equitable ways for Alameda Point to fund the Plan’s recommendations over the long-term.