Memo Regarding Alameda Point Transportation Demand Management (TDM) Plan, May 15, 2018



1. Promotional Flyer

2. Proposed Financial Plan

3. Pass Through Funding Agreement

4. Special Taxes Pass Through Funding Agreement



The City Council approved the Alameda Point TDM Plan on May 20, 2014, a crucial component of the City’s approach to addressing the City’s transportation issues associated with the reuse and redevelopment of Alameda Point. The intent of the Alameda Point TDM Plan is to provide strategies, measures and services that are combined into a comprehensive program to:

• Create the envisioned transit-oriented development at Alameda Point;

• Achieve the City of Alameda’s General Plan goals to reduce automobile trips, and in particular, target the reduction of solo driving trips; and

• Mitigate potential traffic impacts from existing and new development.

TDM strategies are designed to change travel behavior (when, where, and by what means people travel) by using combinations of incentives, disincentives, and convenient transportation services. The primary components of the Alameda Point TDM Plan include: creation of a Transportation Management Association to oversee the Alameda Point TDM Plan and administer and manage certain elements of it; develop common transit services, car and bicycle share programs, parking management, incentives and support services, and annual monitoring, reporting and compliance.

Since approval of the Alameda Point TDM Plan in 2014, the City applied for and received a grant from the Metropolitan Transportation Commission (MTC) to retain expert TDM consultants to help the City implement the Alameda Point TDM Plan with developers, property owners and existing businesses. The City, in conjunction with these consultants, have accomplished the following key tasks:

1. Established a Community Facilities District (CFD) 17-1 for services requiring a special tax on private property at Alameda Point to fund transportation services and programs (among other public services) consistent with the Alameda Point TDM Plan;
2. Formed the Alameda TMA, a stand-alone non-profit organization, that oversees the ongoing implementation of the Alameda Point TDM Plan and the Northern Waterfront transportation mitigation area requirements with potential for expansion citywide;
3. Developed compliance worksheets for new Alameda TMA members and ongoing monitoring and reporting forms, and conducted annual traffic counts in Alameda Point starting in 2015;
4. Prepared a budget for overhead costs;
5. Developed the Alameda TMA website: <>
6. Prepared information and marketing pieces on transportation options to access Alameda Point (Exhibit 1);
7. Prepared a draft Memorandum of Understanding with AC Transit for bus service from Alameda Point to the 12th Street BART Station; and
8. Implemented the dockless bike share program with LimeBike.

In addition, one of the key aspects of the TDM implementation efforts for Alameda Point has included preparing proposed transportation programs and corresponding fees for existing tenants in Alameda Point. The proposed fees are for the first three years, and will fund transportation services and programs targeted at the needs of existing tenants in Alameda Point. The proposed programs and fees for existing tenants, described in greater detail below, will be implemented by the Alameda TMA and integrated with the other transportation programs slated to be funded by future Alameda Point developers, such as Alameda Point Partners, the Site A developer and other private properties through a special tax per the CFD.

The proposed transportation programs and fees for existing tenants are the culmination of significant outreach and input from the tenants at multiple meetings in 2017, and were approved by the Alameda TMA Project Area Committee for Alameda Point, which is comprised of existing businesses and property owners in Alameda Point, the Alameda TMA Board and the Transportation Commission in January 2018. This staff report discusses the transportation programs and the proposed fees for existing tenants in Alameda Point that will help further implement the City’s transportation plans for Alameda Point. City staff is requesting City Council approval to ratify the TDM fee amount for the existing tenants in Alameda Point and to allow a pass through of the monies to the Alameda TMA for TDM program implementation.

Further, it is the intent of the established CFD 17-1 to allow for the levy of special taxes on private properties within the adaptive reuse area in Alameda Point to pay for transportation services. Since the Alameda TMA was formed to implement the transportation services, City staff is requesting the pass through of the special taxes related to transportation from property owners within CFD 17-1 at Alameda Point to the Alameda TMA for TDM program implementation.