Memo from City Manager to City Council Regarding Authorizing the City Manager to Negotiate and Execute Amendments and Other Corresponding Documents Necessary to Implement the Terms of a Lease with Proximo Distillers, January 21, 2014


Proximo is a privately owned, premium spirits importer based in Jersey City, New Jersey. With just over six years of business, the company's portfolio has already grown to hold twelve premium brands including: 1800 Tequila, Azul Tequila, El Zarco Tequila, Gran Centenario Tequila, Jose Cuervo, Maestro Dobel Tequila, Hangar One Vodka, Three Olives Vodka, The Kraken Black Spiced Rum, Matusalem Rum, Agavero Liqueur, Boodles Gin, and Stranahan's Whiskey.

Proximo, translated as "next" in Spanish, is the next major producer of innovative spirits marketing and new product development. The company continues to develop strong relationships with distributor partners in the US, and internationally, while accelerating the growth of their high-profile portfolio of award-winning, premium brands.

Proximo Spirits purchased the Hangar One vodka brand approximately four years ago. Since acquiring the brand production has been done by the previous owner; by agreement, Proximo will now begin producing the brand. Proximo would like to keep the brand in Alameda and create a brand/tourism center.