Memo from Alameda Point Project Manager to Transportation Commission Regarding Detailed Summary of Transportation Demand Management Plan for Alameda Point, November 20, 2013


Now that the City owns significant portions of Alameda Point, the City is focused on facilitating near-term construction at Alameda Point. In the interest of commencing near-term development at Alameda Point, the City is preparing for City Council consideration in early 2014 a comprehensive zoning ordinance amendment (Zoning Amendment) and associated General Plan Amendments, a Master Infrastructure Plan (MIP), a Town Center and Waterfront Precise Plan (Town Center Plan), an environmental impact report (EIR) for Alameda Point, and a Transportation Demand Management Plan (TDM Plan) (collectively, Planning Approvals). The Planning Approvals will be consistent with the 1996 Naval Air Station Alameda Community Reuse Plan (Reuse Plan) in compliance with the City's no-cost conveyance agreement with the Navy.

The Planning Approvals are designed to accommodate a mix of land uses, including approximately 5.5 million square feet of employment uses in existing and newly constructed buildings, 1,425 residential units, including 267 existing single family and multifamily housing units, and over 250 acres of parks and open space. While it is anticipated that Alameda Point will be developed in phases over the next 20 to 30 years, the pace of redevelopment will depend on economic conditions, completion of the Navy's remaining environmental remediation activities, property conveyance, and other factors.

The Planning Approvals, including the TDM Plan, were discussed at the joint Planning Board and Transportation Commission meeting on September 30, 2013. Since then, City staff and its consultant Kimley-Horn and Associates (KMA) have been working on a draft of the TDM Plan. Additionally, the Planning Board will provide comments at the November 13, 2013 meeting on the proposed off-street parking requirements, an essential parking management strategy in the TDM Plan for Alameda Point, which were prepared as an insert to the City's proposed Zoning Amendment.

Before a full draft of the TDM Plan is completed, City staff would like to receive comments from the Transportation Commission on a detailed summary of the TDM Plan (Exhibit 1) and on the off-street parking requirements presented to the Planning Board (Exhibit 2). The detailed summary document contained in Exhibit 1 will also be provided to the Planning Board and City Council to inform their upcoming actions on the Zoning Amendment, MIP and EIR planned for the December 9 and January 21 meetings, respectively. The final approval of the TDM Plan is not scheduled until early spring of 2014. No new development will be allowed at Alameda Point until the TDM Plan is completed and approved by the City Council.


As required by the City's General Plan and the DEIR, the City must prepare a TDM Plan for development at Alameda Point to help create a transit-oriented community and to mitigate potential impacts from increased automobile traffic.

Transportation Demand Management (TDM) refers to a range of strategies, measures, and services that, individually or combined into a comprehensive program, help create the envisioned transit-oriented development at Alameda Point; achieve the City of Alameda's General Plan goals to reduce automobile trips, and in particular, target the reduction of Single Occupant Vehicle (SOV) trips; and mitigate potential traffic impacts. TDM strategies are designed to change travel behavior (when, where, and by what means people travel) by using combinations of incentives, disincentives, and convenient services.

The DEIR requires that the City condition all development projects at Alameda Point to comply with the TDM Plan as a mitigation measure for all transportation impacts identified in the report. Beyond mitigating the potential traffic impacts of Alameda Point development, TDM contributes to meeting regional goals that include reducing traffic congestion on the Bay Area's routes of regional significance; reducing the primary source of mobile emissions; improving safety, and thus increasing mobility, for those who bicycle, walk or take public transit; conservation of energy; and improving the health of the population by encouraging physically active forms of transportation.

The residents and employers of Alameda Point will be required to fund, comply with and collaboratively manage, monitor and continuously improve upon a TDM program that mitigates traffic impacts as well as improves the quality of life for those who live and work at Alameda Point. TDM services typically include:
1. Shuttles, buses, water taxis to supplement, compliment and expand AC Transit, BART and WETA services.
2. Car and Bicycle Share Programs
3. Parking Program (pricing and management)
4. Annual monitoring and Reporting (on- and off-site)
Revenue, generated annually by Alameda Point property owners, residents and employers, that funds a Transportation Management Association (TMA) The TDM Plan will be developed by the City with the flexibility to a) adapt to future phasing of Alameda Point land uses; b) implement transit services starting at the commencement of development and introduce larger and more comprehensive services as specific development thresholds are met; and c) use annual monitoring of performance as a mechanism for continuous improvement of individual employer TDM plans and TMA provided services. As a collaborative, the property owners, residents and tenants of Alameda Point will fund, implement, and direct the management of the TDM Plan and be accountable for the TDM Plan's success. As stated above, every development at Alameda Point will be required to comply with, and provide an annual financial contribution to fund the management of the TDM Plan TDM services.

City staff recommends that the discussion this evening focus on the detailed summary of the TDM Plan:

· Does the proposed outline of the TDM Plan cover all the right topics? Is there anything missing?

· Are there topics that should be emphasized in preparing the TDM Plan?

· Are any of the topics highlighted in the summary document that should be more carefully described or clarified?


The Transportation Commission's review and comments on the detailed summary of the TDM Plan requires no environmental review at this time.


Staff recommends that Transportation Commission members provide comments on the detailed summary of the TDM Plan for Alameda Point.

Respectfully submitted,
Jennifer Ott, Alameda Point Project Manager


1. Detailed Summary of Transportation Demand Management Plan for Alameda Point
2. Draft Off-Street Parking Regulations for Alameda Point (to be included in Zoning Amendment)