Excerpt:

City staff and its consultant, Scott Cuyler of Square Peg Design, presented a Sign Program for Alameda Point to the Planning Board at its April 14, 2014 meeting. The April 14 staff report is attached as Exhibit 1. The City is proposing the short-term (three to five years) Sign Program to provide a thematically consistent group of wayfinding signs. The Planning Board had comments on the Sign Program. Square Peg Design has prepared an updated Sign Program based on feedback received at the April 14 meeting. Exhibit 2 is the revised pages that show the changes made. Exhibit 3 is the amended Sign Program. The Sign Program establishes criteria for identification signs for streets, individual building addresses, landmarks (e.g., USS Hornet), land use zones (e.g., Spirits Alley) as well as entire districts (e.g., Seaplane Lagoon). This Sign Program would update the Alameda Point Sign Program adopted by the Planning Board in 1998 (Exhibit 4).